Franco Research Group (FRG) is a media research and strategy consulting company based in New York City. Since the company was founded in 1999, we’ve helped media companies understand their audiences, expand them, and make sure they’re measured correctly. Our goal is to help our clients increase market share.
With a focus on today’s ever-changing media technologies – from LPM to emerging resources like set-top box data and addressability – we help our clients stay informed and ready to adapt.
At the same time, we’ve got an eye for detail. We dig deep into audience data and sample metrics not just to understand our clients’ problems, but to provide strategies for them to come out on top.
Clients hire us for many reasons. Their ratings drop off and they’re not sure why. They’re worried about how changing research methodology will affect their audience levels. They’re an upstart in need of research-based sales materials. They want to negotiate a contract with a company like Nielsen, Arbitron, or AGB but don’t know where to begin. Or they’re focused on the Hispanic market and want research assistance from people with an understanding of the culture, their media habits, and how their media consumption is measured. No matter what your audience measurement question, Franco Research Group has the experience and skills to help you solve your research problems.
