Testimonials
Phillip Woodie, Director of Sales, Multicultural Networks, Comcast Spotlight
I have had an association with Pam Franco since 1996 and have been a client of Franco Research Group since 2003. During this time, I have used FRG as my lead research and marketing asset for broadcast, cable and digital platforms. They have deep knowledge and experience in English language, Spanish language and multicultural media. They go far beyond the numbers to find unique and compelling "stories" to help position, market and brand in today's extremely competitive media environment. Pam Franco and her team of talented professionals are an asset to any sales, marketing or business development group looking to elevate their position in the marketplace. I give Franco Research Group my highest recommendation.
Susan Knoll, VP of Research, Entravision Communications
I could not have done what I’ve done without the analysis, support, and insight I get from Franco Research Group. In a time of cutbacks, their service is one thing I make sure to keep because that’s how much I prize and depend on their work. As an example, they did a fabulous analysis on PPM pre-currency data brought up shortfalls that Arbitron did not even realize were happening. Their weekly Nielsen sample updates have also been indispensible because they allow us to work efficiently with Nielsen to improve the samples in our metered markets. They just focus on what’s most relevant and that is so important in a downsized economy. Their services are well worth it because the information is so vital.
Bill Butler, VP of Programming and Promotions, Sinclair Broadcast Group
Franco Research Group knows how to set priorities. They know what to work on to be effective and they do not need a lot of direction. They are proactive and relentless in their work on our behalf. Relentless is a very valuable quality.
